Senior Brand Strategist at Adobe
Marketing and Advertising | San Francisco Bay Area, US
At Adobe, I drive brand strategy for some of the world's best known creative products such as Photoshop, Illustrator and InDesign.
I'm collaborative, tech savvy and promote a healthy dose of rule-breaking. Disruptive innovation requires an alliance of design thinking and analytics. I'm most inspired when working at the intersection of data + creativity.
Specialties: Brand Strategy, Brand Identity and Architecture, Digital Marketing Campaigns, Product Naming, Performance Metrics and Web Analytics, Social Media, Mobile Platforms, A/B Testing, MVT, Optimization, Test & Target, SiteCatalyst, Omniture, Business Development, Vendor and Client Management, Fluency in Spanish