joyce solano

• Lead brand strategy, brand architecture, brand development programs for Adobe's Creative Cloud, Developer, Gaming and Consumer business
• Identify unique insights to inform customer-centric approach to brand strategy, experience development, and storytelling
• Oversee brand strategy and integration of key acquisitions within Adobe portfolio working with M&A, Marketing, and Web Strategy teams
• Develop world-class names for sub-brands, products, services, and initiatives in close collaboration with business units and legal team
• Serve as a key brand leader within Adobe

• Develop optimization strategy based on web analytics and user experience best practices across multiple industry verticals (retail, financial services, social media, tech, lead generation)
• Use Adobe and Omniture solutions to lift acquisitions, conversions, RPV and AOV via web, mobile and display for the world's top companies including Toyota, Paypal, Express and DSW
• Drive optimization plans using A/B testing, multivariate testing, segment-based targeting, behavioral targeting, landing page, funnel and pathing analysis

• Concepted and executed digital campaigns to connect brands with their audience. Clients included: UFC, Sony Electronics, Capital One and Ford vehicles
• Used array of metrics tools to inform data-driven decisions that drove client ROI, including SEO, social media monitoring and real-time web analytics
• Maintained expertise of trends and best practices on brand strategy, emerging platforms and mobile technology

• Advised clients from the mom and pop level to world class brands such as Dockers and Disney Television Group on social media strategy
• Implemented marketing programs for startup clients that helped increase pipeline to thousands of VoIP customers and top mobile application developers
• Increased company revenue 11% M/M and maintained gross profit margin of 44%
• Directed international distributed team of five

We executed a social media program for Mobclix, a buzzworthy startup operating in the mobile application space. from full scale outbound email campaigns, all the way to growing and engaging their twitter, facebook and viral video efforts. Mobclix was a techcrunch50 finalist and the industry’s largest mobile ad exchange network and was acquired by Velti in 2010.

We drove implementation of callfire’s social media strategy on twitter, linkedin, facebook and youtube, among other channels. By building thought leadership in relevant verticals and growing their community, we identified leads to drive their product adoption. A growing player in the voip and cloud telephony space, the award-winning callfire is serving over 14,000 customers.

• Utilized social technologies to to extend the reach of Sun IP to hundreds of thousands of student developers
• Assisted in growing Facebook communities 110% Q/Q and Twitter 8X Q/Q
• Evaluated ROI for over 40 digital media partnerships and developed strategic program ideas
• Co-hosted “NewGenTech” podcast on digital media with audience of over 1,000 per month
• Led cross-company team to share new media best practices with over 70 members and 15 business units

Concentration in Entrepreneurship, high GPA, student government leader

• Negotiated profitable partnerships with over 100 vendors
• Led purchasing and inventory operations for four retail locations and e-commerce site
• Directed national team to deliver on
procurement, forecasting, and inventory goals.
• Masterminded successful private label program and product development plan
• Managed pricing and promotions to meet competitive pressures, achieve sales goals, and manage margins.

• Exceeded sales goal by 15% through efficient procurement of quality product lines
• Increased profit margin by 8% through aggressive price negotiations
• Improved turn goals from 6 to 8 cycles per year through creation of lean inventory plan
• Increased revenue by $150k by introducing products that appealed to new markets